Synergetics builds OpenFLIS — a commercial platform and API suite that helps organizations find, validate, and operationalize NSN-related data and insights. Our commercial suite includes the OpenFLIS API, a Research platform, and an expanding roadmap that includes marketplace capabilities.
We’re hiring a Director of Marketing (Product Marketing & GTM) to own commercial marketing end-to-end: positioning, messaging, ICP/segmentation, campaigns, content, sales enablement, vendor management, and performance reporting. This role is hands-on and strategic — ideal for someone who can shape the narrative, build trust with mid-market/enterprise buyers, and consistently generate qualified pipeline.
Our GTM team operates with a weekly cadence using the MOVE framework (Milestones, Objectives, Velocity, Execution) to keep priorities clear and progress measurable.
Positioning, messaging, and ICP
Define ICPs and segment-specific messaging that improves conversion and deal velocity.
Own the product narrative across API, Research, and future marketplace capabilities.
Maintain competitive differentiation and clear value propositions.
Demand generation + pipeline contribution
Plan and run campaigns that generate qualified pipeline (email, content, events, partnerships support, targeted outreach support).
Build a measurable marketing-to-sales flow and continuously improve lead quality.
Work closely with Commercial Growth to coordinate campaign timing with sales motion.
Content, proof, and sales enablement
Own the assets that close deals: product pages, case studies, one-pagers, pitch support, FAQs/sell-question content, email sequences, webinar materials.
Create trust-building proof points and enterprise-ready collateral.
Marketing operations + vendor management
Manage marketing vendors/contractors (creative, web, content, etc.) and ensure deliverables align to outcomes.
Own marketing performance reporting, dashboards, and ROI measurement.
Manage marketing budget and resource allocation.
Voice of customer + market intelligence
Establish voice-of-customer loops and feed insights to GTM and product decisions.
Track competitor landscape and emerging opportunities.
ICPs and messaging clarified for initial priority segments.
Core funnel assets improved (key pages, email sequences, enablement toolkit).
First campaigns launched with measurable results and rapid iteration.
Marketing reporting baseline established (traffic → lead → SQL contribution).
Pipeline contribution and quality (MQL → SQL conversion, channel performance)
Website/funnel performance (conversion rates, drop-off points)
Campaign ROI and lead gen efficiency
Content engagement + sales asset utilization
Contribution to activation and trial → paid conversion (in partnership with Commercial Growth/Product)
Brand credibility indicators (proof assets, reputation signals, event outcomes)
7+ years in B2B marketing, product marketing, or GTM roles with revenue accountability.
Strong positioning/messaging skills; able to translate complex products into simple, credible value.
Experience building sales enablement that measurably improves conversions.
Comfortable managing vendors and operating in lean environments (strategy + execution).
Familiarity with marketing automation and CRM systems is a plus.
Experience with SaaS, APIs, data products, procurement/supply chain, or government-adjacent markets is a plus.