Customer Marketing Manager - US based

Better gifting at scale: We’re redefining corporate gifting, for less waste, and more impact.

We’re a post-Series A Irish start-up in high growth mode.

Clients include Airbnb, Intercom, Etsy and more.

Join our passionate and curious team in making care and kindness everyday business practices.

Mission: The Marketing team at &Open crafts compelling brand narratives, drives demand, and ensures our platform reaches the right audiences.
How We Work: We create engaging campaigns, content, and strategies that showcase the impact of thoughtful gifting. Collaboration across teams ensures our messaging aligns with product and customer needs.
What We Love Most: Sharing stories that highlight the power of meaningful connections.

We're seeking a Customer Marketing Manager to amplify our customers' success stories and drive growth through strategic customer advocacy programs. This role is critical as we scale our premium positioning and showcase how &Open delivers exceptional results for sophisticated brand and marketing leaders.

Customer Advocacy & Storytelling

• Develop and execute comprehensive customer reference programs including case studies, video testimonials, and success stories

• Partner with our enterprise clients to showcase measurable impact and ROI from their &Open campaigns

• Create compelling customer narratives that demonstrate our core value propositions

Content & Campaign Development

• Build a relationship with customers who are open to creating customer-centric content across multiple formats (written case studies, video testimonials, webinars, podcasts)

• Collaborate with our brand, account management and demand gen functions to integrate customer stories into broader marketing campaigns

• Develop customer speaking opportunities at industry events and conferences

Customer Events & Community Building

• Plan and execute customer appreciation events, user conferences, and exclusive brand leader gatherings

• Build a thriving community of &Open advocates who can share best practices and network

• Create community and personalized experiences that reinforce our premium brand positioning

Retention & Expansion Marketing

• Partner with Customer Success on retention campaigns and expansion opportunities

• Develop nurture programs that showcase new features and use cases to existing customers

• Create customer lifecycle marketing that drives deeper platform adoption amongst customers

Partnership Marketing

• Collaborate with Sales and Customer Success teams to identify expansion and upsell opportunities

• Work with Product to ensure customer feedback influences product roadmap and positioning

• Partner with Brand team to ensure all customer marketing aligns with our premium, sophisticated brand voice

Experience

• 3-5 years in customer marketing, advocacy, or community roles, preferably at B2B SaaS companies

• Proven track record of developing customer reference programs that drive pipeline and revenue

• Experience working with enterprise customers and complex sales cycles

• Background in brand-forward or premium positioning preferred

Skills

• Exceptional storytelling and content creation abilities across multiple formats

• Strong project management skills with ability to manage multiple customer relationships simultaneously

• Data-driven mindset with experience measuring and optimizing customer marketing programs

• Event planning and community building experience

Mindset

• Deep appreciation for brand quality and attention to detail (you understand why "the cut of the t-shirt matters")

• Relationship-building superstar who can work with C-level executives and brand leaders

• Strategic thinker who sees customer marketing as integral to overall brand strategy, not just lead generation

• Collaborative team player who thrives in a fast-growing, premium-positioned company

• Competitive Salary
• Hybrid Working Model
• Company Pension
• Healthcare cover
• 25 days Annual Leave + 2 Company Days 
• Maternity and Paternity Paid Leave
• Exciting experience in a fast-paced start-up environment
• Employee Stock Options Plan

North America - US / Remote

We believe diverse teammates, opinions and backgrounds generate a larger global impact and more considerate acts of care. &Open is an equal opportunity employer and we do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.