Business Development Manager - Customer Brands

Wells Enterprises is hiring a Business Development Manager for our Customer Brands, primarily handling our East Coast retail customers. They are responsible for achieving sales targets and budget management in support of strategic growth plans for Customer Brands. Responsible for cross functional leadership, strategy, planning, analysis, insight generation, and implementation of all marketing functions, including product management across multiple channels. Understands customer base and lead partnership assistance as needed.

Responsibilities Include:

• Manages private brand portfolio of ice cream and novelties through direct communication & relationship with retailers
• Partners with grocery retailers to determine monthly forecast by item
• Leads internal conversations regarding attainment of shipments as compared to forecast and sales targets
• Manages product updates starting with formula through to packaging updates
• Communicates & implements private brand pricing updates to retailer
• Category advisor to retailer as it pertains to private brand assortment
• Leads commercialization efforts for new private brand products
• Manages private brand P&L
• Leads discontinuation and runout process for private brand products

• Bachelor's degree in Business or related field required
• 4+ years account selling and/or project management experience with a CPG company, experience supporting key, complex accounts
• Intimate knowledge of retail industry;  ice cream, novelty and total frozen desserts a plus.
• Presentation skills and strong influential communication.
• High level of interpersonal skills to help foster and develop relationships that will continue to help grow the business base and create opportunities for future growth. 
• Ability to prioritize and multi-task within a broad scope of responsibility and a fast-paced environment.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

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